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Experienced Leadership

Our senior executive management team has a proven track record and substantial hands-on experience in the hotel industry and acquisition/ transactional structuring. The team has decades of lodging and real estate experience, including expertise in hotel and resort property acquisitions, ownership, divestitures, repositioning, development, redevelopment, property management, asset management, branding and financing. Through their past professional experiences, the team has strong relationships with hotel owners, management companies, brand companies, brokers, lenders and institutional investors. 

Established Track Record

Our senior executive management team has a proven track record and substantial hands-on experience in the hotel industry and acquisition/ transactional structuring. The team has decades of lodging and real estate experience, including expertise in hotel and resort property acquisitions, ownership, divestitures, repositioning, development, redevelopment, property management, asset management, branding and financing. Through their past professional experiences, the team has strong relationships with hotel owners, management companies, brand companies, brokers, lenders and institutional investors. 

Targeted Investment Strategy

We intend to invest primarily in stabilized upper upscale and luxury, full- service, branded and independent hotels in major coastal markets of the US with a secondary focus on inland top 20 cities and select resorts, where we believe the leisure, group and corporate room night demand will remain the most robust in the coming years. We may also invest in branded, upscale, select-service hotels in premium urban locations in these 20 cities. In addition, we may opportunistically seek to acquire branded upscale and/or select-service properties in our primary target markets.
 

Flexible and Diverse Operating Strategy
Flexible and Diverse Operating Strategy

Since we are not affiliated with any hotel management company and have no contractual obligations to any particular hotel manager, we plan to retain multiple branded and independent third-party hotel management companies to operate our hotels, based on our assessment of the operator most beneficial for each property. We believe this strategy of retaining multiple hotel managers will assist us in identifying best practices that we will implement across our portfolio, as appropriate. We will aim to maintain some flexibility in the management agreements, so as to allow us opportunistic sale of some hotels on an unencumbered basis.
 

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Since we are not affiliated with any hotel management company and have no contractual obligations to any particular hotel manager, we plan to retain multiple branded and independent third-party hotel management companies to operate our hotels, based on our assessment of the operator most beneficial for each property. We believe this strategy of retaining multiple hotel managers will assist us in identifying best practices that we will implement across our portfolio, as appropriate. We will aim to maintain some flexibility in the management agreements, so as to allow us opportunistic sale of some hotels on an unencumbered basis.
 

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Asset Management

We intend to employ a dedicated and experienced asset management team to proactively manage our third-party hotel

management companies in order to improve operational performance and maximize our return on investment. Although

we will not operate our hotel properties, both our asset managers and our executive management team will actively

participate with our hotel managers in all aspects of our hotels’ operations, including property positioning and

repositioning, operations analysis, yield management, physical design, renovation and capital improvements, guest

experience and overall strategic direction. Through these initiatives, we will seek to improve property efficiencies, lower

costs, maximize revenues, and enhance property operating margins. We also anticipate implementing certain value-added

TARGETED INVESTMENT STRATEGY

strategies, such as changing operators, re-branding and de-flagging, when appropriate.
 

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